Description: Arena, no longer a sponsor of DUSC, is perceived by European consumers and retailers as the most powerful Sports Brand in the "Waterwear" category. This because Arena has been able to properly leverage on its historical equity and competence in competition swimwear by developing a top quality product range in the Competition, Leisure and Beachwear segments, which fully satisfy Olympic athletes as well as daily consumers.
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Last updated on: Aug 07, 2007

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